Agile Customer Research and Data-Driven Decision Making

Learning about customers, understanding statistics and applying scientific methods to testing


Transform into a Customer Research Pro & Data Wizard quickly and effortlessly! Propel your career forward by mastering essential skills for today's data-driven world.

Discover practical techniques for insightful customer research and savvy decision making. Learn from experts, apply real-world methods, and gain the confidence to make impactful business moves.


Our Ultimate Online Program Includes:


3 hours of on-demand video (with English subtitles and transcripts) (Value: $1,500)

3 months access to live Q&A and recordings (Value: $1,800)

Exclusive learners' community (Value: $500)

Certificate of completion and LinkedIn endorsement

Full lifetime access to course materials

14 days money back guarantee

Exclusive discounts for 1-1 coaching programs

Astounding value of $3,800 for only $497!


over 8,750 online students over 90,000
students taught

course ratings Thousands of 5 star reviews
4.6 star rating

Struggling with Customer Research & Data?

In a rapidly evolving market, understanding your customers and making data-driven decisions is key, but it's easier said than done. Misinterpreting data or failing to grasp customer needs can lead to missed opportunities, misdirected strategies, and even project failures.

Imagine Having a Guided Path to Success

This course is your roadmap to mastering customer research and data-driven decision making. It's packed with actionable insights, hands-on techniques, and real-world examples. Learn to navigate the complexities of customer analytics, conduct meaningful research, and turn data into successful business strategies. Equip yourself with the tools to interpret data correctly, ask the right questions, and make decisions that align with your business goals.

Embark on your journey to becoming a savvy Customer Research and Data Analysis expert. Your path to informed decision-making and strategic success is just a click away!


Who is this Course for?

Product Owners, Product Managers and Business Owners who want to better understand the customers and maximize the business outcomes

Anyone who is involved in product development and wants to better understand customer research

Aspiring Product Owners and Agile Coaches who want to learn about the customer research process

Startup owners who want to build exceptional products loved by customers

What you'll learn

Essentials of Research: Delve into qualitative and quantitative research methodologies.

Hypothesis Mastery: Understand how to formulate and test null and alternative hypotheses effectively.

Customer Insight Techniques: Master customer interviews, persona creation, and customer journey mapping.

Statistics and Analysis: Develop skills in statistical analysis, confidence intervals, and population estimates.

Usability Testing Expertise: Learn to conduct A/B tests, MVP designs, and differentiate MVPs from prototypes.

Real-World Application: Apply your skills in practical scenarios using Miro for hands-on experience.

Practical Data Interpretation: Learn to interpret data accurately for informed decision-making.

Effective Interviewing Skills: Gain expertise in conducting insightful customer interviews.

Persona Development: Craft detailed customer personas for targeted marketing strategies.

Vision Crafting: Learn to develop a clear and compelling product vision.

Strategic MVP Design: Understand how to create impactful MVPs for market testing.

A/B Testing Techniques: Master the nuances of A/B testing for product optimization.


Here is what the students are saying

Course Curriculum

Click on each section to see which lessons are included in it

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Lifetime Access: Unlimited entry to all course materials—videos, transcripts, and exclusive Miro board templates.

Live Q&A Sessions: Direct support with live Q&A for 3 months post-purchase, ensuring you're never stuck.

Community Access: Join a vibrant community of fellow students to share insights, challenges, and wins.

Practical Skillset: Gain hands-on experience with tools and strategies for all aspects of Agile customer research and data-driven decision making.

Certification: Receive a certificate of completion, validating your expertise to employers and peers.

Risk-Free Learning: 14-day money-back guarantee, making your educational investment absolutely worry-free.

masha ostroumova - enterprise agile coach

About your instructor

Masha Ostroumova

With nearly a decade of experience in the Agile space, I've worn multiple hats - from an Agile practitioner to a Product Owner, and finally an Agile coach. Over these years, I've had the pleasure of guiding dozens of teams towards a more customer-focused, efficient, and outcome-oriented approach.

Before starting my own company, Agile Apothecary, I worked at McKinsey & Company Japan. There, as an Enterprise Agile Coach, I drove large-scale Agile transformations across a variety of industries and locations.

But I don't just practice Agile; I live and breathe it, and I love sharing this passion with others. As a best-selling instructor on Udemy, I've connected with over 90,000 students, earning an average rating of 4.5/5. Beyond numbers, though, what truly fills me with joy is knowing I'm making a real difference in people's lives and careers.

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