Agile Customer Research
Master customer research, A/B testing & data analysis to make smarter product decisions. For Product Owners & Managers
3.0 hours · Beginner · ⭐ 4.3 (335 ratings) · 18,000+ students
#customerResearch #customerFeedback #productDiscovery #experimentation #data-drivenDecisions #productOwnership
What you'll learn:
✓ Master qualitative & quantitative customer research methods (interviews, surveys, focus groups, observational studies)
✓ Apply A/B testing and MVP validation to test hypotheses and reduce product risk before investing time and money
✓ Make data-driven product decisions using Agile-friendly statistical tools and frameworks—no PhD required
✓ Ask powerful, unbiased questions that uncover deep customer insights and avoid costly research mistakes
✓ Plan experiments, track outcomes, and iterate with confidence using scientific decision-making methods
✓ Interpret research results with statistical analysis and turn raw data into actionable business strategies
✓ Align customer research with product strategy to help your team make faster, customer-centric decisions
✓ Use ready-to-use research templates and decision frameworks to streamline your research process
Course overview:
This course is a practical guide to Agile customer research, statistics, and evidence-based product decision-making. It covers both qualitative and quantitative methods so you can understand customers more deeply, test assumptions, and reduce product risk before investing time and money.
You’ll work with interviews, surveys, observational research, A/B testing, MVP validation, experiment planning, and statistical interpretation. The focus is on turning research findings into actionable product and business decisions rather than relying on gut feeling.
Subtitles in 10 languages
English · French · German · Hindi · Korean · Portuguese · Russian · Spanish · Ukrainian · Simplified Chinese
Audio: English
Who this course is for:
✓ Product Owners and Product Managers who want to sharpen customer research and data-driven decision-making skills
✓ Business Analysts, Marketers, and UX Designers who want to lead with data and customer insights instead of gut feelings
✓ Scrum Masters and Agile Coaches supporting customer-centric teams and Agile transformations
✓ Aspiring tech professionals breaking into product roles and looking to build a strong foundation in customer research
✓ Entrepreneurs and startup founders who want to validate ideas, reduce risk, and build products customers actually want
✓ Team leads and managers who need to make smarter, evidence-driven decisions and align research with business strategy
Your instructor
Masha Ostroumova
Enterprise Agile Coach & Instructor
Masha Ostroumova is an Enterprise Agile Coach and instructor who has helped teams and organizations around the world adopt practical Agile ways of working. Her courses combine real-world transformation experience with clear, practical explanations you can apply immediately.
Udemy students
170,000+
Agile experience
14+ years
teams coached
100+
Students love this course
4.3
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335 reviews
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“The course was concise and easy to understand. I can apply these research methods in my day-to-day work.”
— Anonymized User
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“The course was a really nice overview of user testing and research. It was nice being able to go back to certain sections to review as needed. Masha was clearly knowledgable on the subjects presented and gave very good…”
— Deborah J McSorley
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“Practical and Applicable! I learned not just the theory but also how to implement these strategies in real business scenarios.”
— Pamela Sue