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WELCOME TO
"Agile customer research": unleash insights, forge innovation
What you will learn
Guessing customer preferences? Might as well use a magic 8-ball. Learn to conduct research that uncovers exactly what customers want.
Elements of customer research
Prototype vs. MVP—do you know the difference? Get the secrets to effective a/b testing and customer experiments.
Usability testing & MVP design
Think like a scientist. Understand null and alternative hypotheses and how they can sharpen your customer research.
Hypothesis formulation
Theory alone won't cut it. Build your customer research skills with hands-on exercises that mirror real-world scenarios.
Real-world application
What would you ask your ideal customer? Learn how to get the answers you need and create spot-on customer personas.
Customer insight techniques
Dive into confidence intervals, margins of error, and more. Master the statistics to start getting reliable, actionable insights.
Data-driven decisions
This course is for you if...
...you’re a product owner, product manager, or business owner
ready to deepen your understanding of customer needs to drive top-tier product decisions and business outcomes.
...you aspire to be a product owner or Agile coach
and recognize that mastering customer research is key to successful product development.
...you’re involved in product strategy or development
...you’re part of a product development team
seeking to integrate customer research into your Agile processes, ensuring that every feature and update is aligned with real user demands
...you’re a startup founder
committed to building products that not only meet market demands but become customer favorites.
and are eager to make data-driven decisions that boost user satisfaction and business success.
Does any of this sound familiar to you?
What's included:
3 hours of on-demand video
Dive into comprehensive content, complete with subtitles and transcripts.
Prioritizing Like A Pro
Credentials
Earn a certificate of completion and a LinkedIn skills endorsement.
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Multilingual learning
Subtitles in English, French, German, Hindi, Portuguese, Russian, Spanish, Ukrainian and Vietnamese.
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Monthly free webinar *1
Connect live for additional insights and learning.
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Email Support
Stuck on something? Get prompt answers from our expert team.
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Unlimited access
Learn anytime, anywhere, from any device.
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AI Assisstant *1
Instant, professional help in any language (ChatGPT+ required).
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Live 1-1 coaching *2
Receive personalized guidance and feedback.
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Study Buddy
Stay motivated with our Study Buddy email series.
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14 days money back guarantee
Your satisfaction guaranteed, or your money back.
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Weekly live Q&A *1
Get real-time answers and connect with fellow learners.
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Additional Courses *1
Expand your Agile expertise with additional courses.
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*1 Product Owner Bundle and Product Owner Mega Pack plans only*
2 Product Owner Mega Pack plan only
Here is what students say about this course:
Data-Driven Customer Research provides a clear roadmap for harnessing the potential of data to drive business success. A must-have resource for modern businesses.
Aro Sandman
As a business owner, I've realized the importance of customer research. This course is a fantastic guide, packed with actionable strategies that can drive success and growth.
Joe logan
Practical and Applicable! I learned not just the theory but also how to implement these strategies in real business scenarios
Pamela Sue
It is a gem for entrepreneurs and marketers. It simplifies the complex process of customer research and empowers you to make smarter, data-backed decisions.
Madhulika Das
The course was extremely well-structured and captivating.
Bob Procter
Course curriculum
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Section 1: General overview of Agile1. Introduction 2. What is Agile? 3. What is Lean and how is it related to Agile? 4. Agile mindsets, principles and values 5. Agile frameworks, tools, roles
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Section 2: Customer and product6. Know your customer 7. ACTIVITY: Build a customer persona and journey 8. Variety of products and approaches 9. Experimentation and usability testing 10. Customer collaboration over contract negotiation
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Section 3: Frameworks and tools11. Scrum 12. Kanban 13. Many faces of scaled Agile 14. Software or not software 15. User stories 16. Backlog 17. Estimation and story points 18. Software: Jira, Trello, DevOps, Monday, Asana and more
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Section 4: Roles and organizational structure19. Can big companies be Agile? 20. Agile teams 21. Product Owner or Product Manager? 22. Agile Coach or Scrum Master? 23. Generalists or specialists? 24. Matrix structure and Spotify model 25. Leadership in Agile organizations
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Section 5: Busting myths about Agile26. "Agile is only for software development teams" 27. "Agile is just another trend and it will soon be forgotten" 28. "Agile means no structure, no planning and it's absolute chaos!" 29. "We're doing sprints, so we're Agile" 30. "In a cross-functional team there is no accountability" 31. "Agile will make us a super team and increase our efficiency and productivity"
HI, I'M
Masha Ostroumova
As a seasoned Agile expert with a deep-rooted passion for fostering healthy, motivated teams, my mission is to empower organizations and leaders to embrace Agile ways of working. With a rich background that spans from Agile practitioner to Enterprise Agile Coach, my journey includes transforming numerous teams into customer-focused and outcome-oriented units.
At the helm of Agile Apothecary, and with prior experience at Rakuten, Indeed and McKinsey, I specialize in guiding large-scale Agile transformations. My dedication extends beyond practice; as a best-selling instructor, I've connected with over 140,000 students around the world, achieving a stellar average rating. More than numbers, my drive stems from making a tangible difference in people's professional lives.
Choose your plan:
Best Value
Customer Research (subscription)
10
Every month
Transform into a research pro quickly and effortlessly!
Valid until canceled
Course "Agile Customer Research"
Study Buddy email series
Certificate of completion
LinkedIn skills endorsement
Email support
Best Value
Product Owner bundle (subscription)
25
Every month
3 essential courses for a beginner Product Owner
Valid until canceled
Course "Becoming Agile Product Owner"
Course "Understanding Agile - Complete Guide for Beginners"
Course "Jira Essentials"
Study Buddy email series
Certificates of completion
LinkedIn skills endorsement
AI course assistant (Chat GPT+ subscription required)
Monthly free webinar
Weekly live Q&A
Email support
Best Value
Product Owner Mega Pack (subscription)
50
Every month
6 Product Owner courses + bonuses and personalized coaching
Valid until canceled
Course "Becoming Agile Product Owner"
Course "Understanding Agile - Complete Guide for Beginners"
Course "Jira Essentials"
Course "Agile Planning and OKRs"
Course "Agile Customer Research"
Course "Ultimate Miro Guide"
Study Buddy email series
Certificates of completion
LinkedIn skills endorsement
AI course assistant (Chat GPT+ subscription required)
Monthly free webinar
Weekly live Q&A
Email support
One 30-minute 1-on-1 coaching call