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Empowering Teams,
Elevating Products
Unlock your organization's peak Agile potential with Agile Apothecary
Best Agile remedies
to keep your business healthy
Is your team thriving — or just surviving?
Find out with our quick, powerful Team Barometer. Get real insights into your team's Agile health — and practical tips you can act on right away.
Real change starts with real people.
Our coaching and training programs meet you where you are — helping your teams grow stronger, faster, and more Agile with strategies that actually work in the real world.
Learn Agile. Live Agile. Lead Agile.
Take your skills to the next level with our online courses. Self-paced, practical, and packed with real-world strategies you can put to use immediately — no fluff, no wasted time.
Our Courses
Hi!
I'm Masha Ostroumova
I’m an Agile coach, a team health enthusiast, and someone who genuinely believes that work can (and should) feel energizing — not exhausting.
Over the years, I’ve helped organizations and leaders embrace real, sustainable Agile ways of working. Before founding Agile Apothecary, I worked in companies like Rakuten, Indeed, and McKinsey, guiding large-scale transformations across industries and cultures.
Today, I bring all those lessons — the wins, the hard knocks, and the real-world experience — into every client partnership.
When I’m not coaching teams, I’m teaching. As a best-selling instructor on Udemy, I’ve had the privilege of helping over 140,000 students around the world sharpen their Agile skills and leadership abilities. But numbers only tell part of the story — for me, the real reward is seeing people grow, thrive, and lead with confidence.
At the end of the day, it's simple: I’m here to help you build healthier teams, smarter ways of working, and a business that’s ready for whatever comes next.
"It is a good match, I have just joined an organization that uses the agile approach and this will help me understand how Agile works."
Makhense Chuma
FAQ
What is Agile Apothecary's approach to Agile transformation?
We keep it simple: no cookie-cutter solutions, no endless jargon. At Agile Apothecary, we believe real transformation starts with your reality — your goals, your people, your challenges. We blend Agile principles with hands-on experience from industries around the world to craft a way of working that truly fits you. Our mission isn’t just to kickstart change and leave. We focus on building real, lasting agility by helping your teams grow the mindset, habits, and skills to keep getting better long after we’re gone. We also care deeply about the health of your teams. When people feel included, motivated, and supported, Agile practices aren't just "installed" — they come to life. We help you create that kind of environment.
What makes Agile Apothecary different?
First off: we don’t believe in one-size-fits-all. Every company is unique, and we start by deeply understanding yours before suggesting anything. Second: we only work with organizations that want real change. If you’re ready to roll up your sleeves and make a difference, we’re here to guide you every step of the way. If you’re looking for a magic wand without the work — well, we might not be the right fit. Third: we’re about practical, real-world Agile — not buzzwords or rigid frameworks. Expect honest conversations, real results, and a partnership based on trust and mutual respect.
How does the Team Barometer work?
Think of it like a health check-up for your team, but faster (and much less painful). Answer a few easy questions, and we’ll send you a free, customized scorecard straight to your inbox. It’ll show you where your team is rocking it, where you might need a tune-up, and offer simple, actionable tips to get even better. No gimmicks, no endless follow-up emails — just useful insights, and a gentle nudge toward improvement.
Do you offer customized training for different team sizes or industries?
You bet. Every team, every industry — they’re all a little different. We tailor our trainings to meet your specific needs, whether you’re a startup, a multinational, or something in between. Not sure what would work best for you? Let's talk. We’ll help you figure it out, without any pressure.
How do your online courses work?
Our online courses are designed to fit into your life — not take it over. You’ll find a mix of bite-sized lessons, interactive activities, and real-world practice — all at your own pace. Some courses even include live sessions and feedback if you want extra support. Whether you're just starting out or looking to sharpen your skills, we have something that fits.
Where are you based, and can you work with companies outside Japan?
We’re based in Tokyo, but we work with companies all over the world. Virtual sessions, in-person workshops (where possible), flexible scheduling — we make it work across time zones. Plus, we speak English, Japanese, French, and Russian, so chances are, we can connect with you in a language you’re comfortable with. Wherever you are, we’re ready to help.
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